Norwich Union has developed this innovative project with PlayGen to help raise awareness of the flooding issue.

The 2007 floods cost the UK’s insurance industry approximately £3 billion, and thanks to climate change, the chances of similar floods occurring are higher than ever before.

As the UK’s largest insurer, flooding is a big issue for both Norwich Union and millions of our customers. For this reason, we work hard with the Government and many other organisations to keep flooding at the top of the political agenda.

By working in partnership with a variety of organisations, representing a number of different interests and policy areas, we can ensure that our concerns and those of our customers are widely known.

At present, we are working on a number of key themes:

• Long term strategy and creating targets for flood prevention
• Better flood planning
• Getting communities involved in flood prevention
• Finding ways to reduce surface water flooding by promoting better drainage
• Flood resilient measures for houses and businesses.

Aside from this new work with PlayGen, our campaigns, both past and present, have included:

• Flood resilient home www.floodresilienthome.com
• The Home and Dry Campaign http://www.norwichunion.com/home-and-dry/index.htm
• Competition with the Royal Institute of British Architects to design a flood proof house for the future http://www.flooddesigncompetition.co.uk
  

We believe that getting people involved and creating partnerships with others will enable us to prepare our homes and businesses to cope with flooding when it happens again.